EOS is no more
EOS, an all-business class carrier that flew between London (STN) and New York (JFK) has ceased operations and filed for bankruptcy:
Eos has filed for bankruptcy in the U.S. Bankruptcy Court in the
Southern District of New York. On April 26, 2008, we plan to operate
Flight 6 (8:30pm) from JFK to STN. On April 27, 2008, we plan to
operate Flights 3 (1:00pm) and 7 (6:30pm) from STN to JFK. Flight 5
from STN to JFK and all flights from JFK to STN on April 27, 2008 are
canceled. We will cease operations entirely after April 27, 2008.
Apparently their $50 million dollar financing deal fell through. They needed the money to continue operations and make it until next year when they predicted they would become profitable.
What about EOS' frequent flyer program?
EOS' press release notes that their frequent flyers are screwed:
For our Club 48 members, unfortunately, in the face of this bankruptcy
filing, you will no longer be able to redeem your points for rewards.
Rebooking Option for EOS Customers
Silverjet is reaching out to EOS' passengers by offering to match the price paid to EOS:
Following the cessation of EOS operations,
Silverjet is offering EOS customers the opportunity to re-book on
available Silverjet services
Book with Silverjet before midnight 10 May 2008
(BST) and we will honour the price you paid to EOS, subject to seat
availability and a minimum price paid*. To re-book, please call
Silverjet on UK: 0844 855 0111 or USA: 877 359 7458 (FLYSILVERJET), 24
hours a day.
Electronic proof of the ticket price paid to EOS and your original EOS e-confirmation number will be required.
* Please note, if you have paid less than £600 /
$1,200 plus taxes one-way or £1,200 / $2,400 plus taxes round trip, we
will be unable to honour this offer.
How is Silverjet doing?
With MaxJet already gone and now EOS shutdown, you have to wonder how SilverJet is doing. Joe Sharkey At Large interviewed Silverjet's CEO and posts on the issue:
Silverjet founder and CEO Lawrence Hunt tells me today that a
“fundamental problem” Eos had was that it wasn’t able to offer a “price
advantage,” once major-airline competitors like Delta, American and
Continental brought transatlantic business class discounts down to
Eos’s level in the $3,500 to $4,000 round-trip range. Silverjet’s
roundtrip fares average around $2,000, he said.
The famously aggressively competitive American Airlines also hit Eos
hard when it started a New York flight to and from Stansted last
October, and added a second one last month, at negotiated fares that
were undercutting Eos prices.
Silverjet says it is doing better than EOS because it priced itself cheaper. That's good for getting customers to book Silverjet. But with fuel costs up about 50% from last year you have to wonder if their low fares are sustainable.